Super Follows
Super Follows are paid account subscriptions on Twitter where fans can pay to subscribe to a range of benefits including exclusive content, community, access, recognition and deals plus discounts.
We were tasked to build an infrastructure that would allow creators to monetise their following and earn monthly revenue by sharing an extra level of content and conversation with fans.
Super Follows lets you offer a monthly subscription that can help you earn revenue and connect with your fans on Twitter on a deeper level.
Team: Product manager, senior designer (Jairo), content designer, software engineers (iOS/ Android/ web), researchers, data scientist / Duration: 6 month (when joining the team) / Contributions: ui & ux, motion design and converting iOS designs to Android & Web.
Find out more: here
Understanding the brief
A Super Follows subscription, is a chance for creators to connect even further with their biggest supporters, all while earning monthly revenue without leaving Twitter. Super Follow accounts can share extra content, feel free to be your real self, and easily identify and interact with fans. All for a monthly subscription of $2.99, $4.99, or $9.99 USD fit for their audience demographic, Super Followers would see Tweets posted just for them and be able to join subscriber-only conversations. Super follow accounts can then take home up to 97% of monthly subscription revenue after fees through Stripe.
Process
As a designer this was an exciting opportunity to learn more about my favourite creators and support their growth as content creators.
Research (Who are the users? What is the product? What are the goals?)
Document (PRD and made loom videos of designs)
Collaborate and build relationships (Collaborating with a senior designer, software engineers & researchers and how to distribute work between timezones)
Design (using design systems, and designing the onboarding experience for creators as well as what users would see designed on Figma)
Iterate & test (user test where possible)
Release (Super Follows is currently testing with a small group in the US and on iOS and Android. Watch this space for more details once this product is widely available.)
Iterate & test (gather data and insights from the customers)
The examples displayed below show the experience of what Super Followers would see and the onboarding of setting up a Super Follows account. We want
Super Follows featured on the composer an timeline
What have I learnt?
I learnt about the creator market and how to communicate effectively to that market.
I learnt how to make a storyboard for an animation and communicate with motion designers.
I learnt about different payment systems.